Yuma Regional Medical Center announces name change
YUMA, Ariz. (KYMA, KECY) - Yuma Regional Medical Center (YRMC) has announced Wednesday morning that it has changed its official name to Onvida Health.
CEO Dr. Robert Trenschel says the new name better reflects who the hospital is and the growth the organization has experienced over the last decade.
The new name features the word "Vida," which is Spanish for "Life," and its new logo is an orange spark, which the CEO says represents the spark for innovation.
This name change has been in the works for the past 18 months.
Trenschel says this was not a buyout or acquisition, and that all providers, doctors, nurses and care teams will remain the same.
"The same care that you had before is the same care team you're going to have today, tomorrow, and the next day," Trenschel explained.
He says the new name will help them expand outside of the City of Yuma.
"We thought, 'Well does our name really reflect who we are as well?' And it really did not. As we expand into East County, and as we expand into South County, we really need to be more inclusive, so there is a change, but it's a change for the good," Trenschel expressed.
Along with the new name, Onvida Health says they plan to improve their patient experience.
"We have a significant focus on the patient's experience, a significant focus on the experience of everybody who walks through our doors, and we're always striving to improve. That's what this rebranding and this renaming are reflecting to show," Trenschel shared.
Onvida Health's new slogan and mission is "building a healthier tomorrow."
"Our purpose is really building a healthier tomorrow. That's why we're here, that's our beacon, and that's why we come to work every day, that's what we do. We're building a healthier tomorrow for the communities that we serve," Trenschel further explained.
When asked how he personally felt about the new name and logo, Trenschel said, "I love the logo! I think it's great. I didn't have anything to do with the development but it's a great logo and a great name. We're really happy with it and proud."
Onvida Health says starting now, the new name will be used for all websites, bills and specialized medical locations.
