Skip to Content

Jay Z launches his own Cannabis brand, Monogram

Screen Shot 2020-10-26 at 11.25.39 AM

(KYMA, KECY/CNN) - You could say that Jay-Z is on fire.

To be blunt, there's not much that the Grammy Award-winning billionaire rapper and entrepreneur doesn't have his hand in. From streaming service founder to music executive to memoir writer, the 50-year-old is adding yet another title to his repertoire.

He launched a cannabis line called Monogram Friday. It's a partnership with California cannabis company Caliva. The website teases glossy shots of marijuana, but gives no information on what it will offer or a release date.

Would-be customers can check the site to be "first in line for the drop."
A playlist entitled "Monogram: Sounds From the Grow Room" was also released this week on Jay-Z's streaming service platform, Tidal. It's got Bob Marley, "Monogram marks a new chapter in cannabis defined by dignity, care and consistency," the site reads. "It is a collective effort to bring you the best, and a humble pursuit to discover what the best truly means."

Article Topic Follows: Video

Jump to comments ↓

CNN

Author Profile Photo

Dominique Newland

Dominique joined KYMA in June 2019 as a Sunrise anchor. She was born in New Jersey but raised in Carmel, Indiana.

You can reach her at dominique.newland@kecytv.com.

BE PART OF THE CONVERSATION

KYMA KECY is committed to providing a forum for civil and constructive conversation.

Please keep your comments respectful and relevant. You can review our Community Guidelines by clicking here

If you would like to share a story idea, please submit it here.

Skip to content