Visit Yuma wins award for best marketing campaign
The Arizona Office of Tourism presented the awards at the Governor’s Tourism Awards Gala in Tucson on July 11
YUMA, Ariz. (KYMA, KECY) - Visit Yuma received the Best Marketing Campaign award from the Arizona Office of Tourism, in the Rural category, for its strategic and creative approach to attracting domestic or international visitors to Arizona.
Visit Yuma's "Soak Up Every Minute" campaign displayed outdoor activities at different times of the day to encourage and inspire people to explore Yuma.
Visit Yuma partnered with JayRay, a marketing and communications firm, to create print, digital, and billboard advertisements.
“It’s an incredible honor to win the Best Marketing Campaign in Arizona,” said Visit Yuma’s Executive Director Marcus Carney. “We enjoy collaborating with JayRay and sharing Yuma’s adventurous spirit with travelers across the region. We are pleased the judges saw the campaign as a valuable contributor to Arizona’s tourism industry.”
The awards ceremony was held during the Arizona Governor's Conference on Tourism, and the awards recognize marketers, innovators, and ambassadors of the Arizona tourism industry.
Awards are judged and curated by the Arizona Office of Tourism and marketing programs and campaigns are submitted for the award, said the press release.
Visit Yuma will receive a Cosanti Bell, which is a bronze wind bell made using handcrafted techniques and traditional designs by Cosanti Originals in Paradise Valley.
