Meta to release Threads to rival Twitter, available for pre-order
(CBS, KYMA/KECY) - Meta is set to release a rival to Twitter on Thursday, a social media app called Threads, described as "Instagram's text-based conversation app."
The new service, which is available for pre-order in Apple's App Store and will be released on July 6, has a similar appearance to Twitter, with screenshots of the service showing messages with replies from other users. One screenshot of the app indicates that Instagram users will be able to immediately click to follow the same accounts on Threads, which could help users quickly build large follower bases.
Threads will arrive at a critical moment for Twitter as owner Elon Musk made changes to the social network that have driven away advertisers and alienated some users. Musk's recent decision to throttle usage for some nonpaying members, limiting free accounts to reading 600 tweets per day, sparked intense backlash.
On social media, some users are referring to Threads as a "Twitter killer" because of the expectation that many people will migrate away from Twitter in favor of the new social media service.
