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Burger king is set to upgrade

Published September 13, 2022 8:13 AM

(KYMA,KECY/CNN) - Burger king is getting a 400-million dollar upgrade -

Executives are hoping the upgrade will strengthen the brand and spark new growth.

Over the next two years, they plan to pump 150 million dollars into advertising and digital products and 250 million into updating restaurant tech, kitchens and remodeling.

A key part of the plan is to make diners fall in love with the whopper again.

The branding push will remind customers the burger chain is the 'home of the whopper.'

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CNN

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