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Local Links: Yuma beauty salon restyles strategy during pandemic


News 11's Crystal Jimenez profiles another business struggling to survive coronavirus

YUMA, Ariz. (KYMA,KECY) - Premier Salon didn't know what to expect at the start of the pandemic. But so far, it's been able to restyle it's business model, to keep staff working, and keeping customers looking their best.

The salon offers a variety of beauty services from haircuts to eyebrow threading.

Premier Salon owner, Karina Schofield, remembers driving down 4th Avenue the day Gov. Doug Ducey, (R-Ariz.), forced businesses to close their doors. She describes an uneasy feeling, a sense of not knowing what was going to happen next.

Since then she's done all she can to keep her staff employed and customers coming back. That's included covering rent for her employees, and applying for the Yuma County Small Business Rent and Mortgage Relief Grant Fund.

With the grant, Schofield applied $1,200 to helping her staff pay their salon rent, should they contract COVID.

To help customers feel safe, employees sanitize and clean the salon daily and between customers.

DSW Comeback / Yuma County / Yuma County Coronavirus

Crystal Jimenez

Crystal Jimenez began at KYMA as a Digital Content Producer in June 2019, and is now a multimedia journalist for the morning show.


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