Tipflation?

You've heard of "shrink-flation" … and "greed-flation" before.

Here's another one to add to your vocabulary, "tip-flation."

Shoppers report seeing more and more tip requests in growingly unusual places.

"In the drive through and they've been asking for a tip." one Tiktoker said

"ordering it online myself says 'would you like to add a tip at the bottom?' a tip?! for what?!"

"that's a little too crazy for me and i refuse."

Dipayan Biswas, Marketing and Business professor at University of South Florida notes that, "it's a relatively new phenomenon, and I see it becoming more widespread."

professor Biswas has studied tipping for a decade.

He says this new tipping trend started with the boom of digital kiosks, then the pandemic, plus inflation…

Now more businesses are allowing tips to make jobs more lucrative at your expense.

Biswas continues, "like i'm sick and tired of tipping right? so that's my biggest worry that it might actually affect the industry where it really matters the most."