Consumer

Rold Gold reveals new packaging for their 106th anniversary

June 30, 2022 8:47 AM

Published June 30, 2022 8:59 AM

YUMA, Ariz. (KYMA, KECY-TV/ CNN) - After 106 years, Rold Gold is getting a new look.

The pretzel brand's latest bag design will land on shelves this summer.

Rold Gold made by Frito lay is also marking the occasion by giving away more than 106 thousand dollars in gold bars.

Its gold hunters campaign involves spotting Rold Gold in the background of iconic TV shows, movies, and sports that span the decades.

The company says it wants to celebrate Rold Gold's legacy as both a beloved snack food and as a staple in American pop culture.

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Melissa Zaremba joined KYMA in November 2021 and is the Chief Weather Forecaster.

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