AP Sports

NFL and Ice Cube team up for economic equity initiative

Published June 30, 2022 7:56 AM

By ROB MAADDI
AP Pro Football Writer

The NFL is teaming up with Ice Cube. The league announced Thursday a partnership with Contract with Black America Institute, an economic inclusion-focused initiative led by artist and entrepreneur O’Shea Jackson, who is known as Ice Cube. The NFL has worked to increase economic equity and partnerships with Black-owned businesses. The partnership with Ice Cube’s CWBA will focus on identifying league-wide opportunities in the financial, tech, and production sectors, with a concentration on increasing direct and indirect spending to national Black businesses to help close America’s racial and economic wealth gap.

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