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Consumer

Men’s Makeup

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Published 7:23 PM

The makeup industry is targeting men as their new customer.

(KYMA, KECY/ CBS) - The makeup industry is targeting men as working remotely requires one to put in a little extra effort to look their best for their on-camera appearance.

According to this consumer segment on CBS, a marketing firm "Moz," says google search for "men's makeup" has gone up nearly 80% from 2019.

Makeup men use is mostly used subtly to cover dark circle under the eyes and to minimize redness.

There are also many tutorials for first-time makeup users.

Article Topic Follows: Consumer

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Mercedes Martinez

Mercedes Martinez joined the KSWT team as anchor/producer in October 2020. You can catch her on 13 On Your Side at 4:00pm.

Reach out to Mercedes at mercedes.martinez@kecytv.com.

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