Group of dads in London attend event to learn how to braid hair

LONDON (CBS, KYMA) - A group of dads went viral after coming together at a London pub to learn how to braid their daughters' hair.

An event, organized by Mathew Lewis-Carter and Lawrence Price, who run the podcast and social platform The Secret Life of Dads, saw 35 dads learn a variety of hairstyles from the stylists at Braid Maidens.

The footage sparked a viral moment, gaining over 26 million views on Instagram and nine million on TikTok, and leading to the dads giving a braiding lesson on Good Morning Britain.

The concept began with Braid Maidens, who have hosted braiding classes with a combination of "bubbles/brews/beers/breakfast" since 2022.

"While learning to braid or style hair is the entry point, the purpose runs deeper: creating space for fathers to connect with their daughters, and with each other, in a meaningful way," The Secret Life of Dads wrote on Instagram. "We're genuinely grateful to every dad who has shown up, shared their experience and helped shape what this is becoming."