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Uncle Ben’s rice has a brand new name: Ben’s Original

Published September 23, 2020 9:18 AM

(NBC News) - The Uncle Ben's rice brand is getting a new name: Ben's Original.

Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Packaging with the new name will hit stores next year.

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Dominique Newland

Dominique joined KYMA in June 2019 as a Sunrise anchor. She was born in New Jersey but raised in Carmel, Indiana.

You can reach her at dominique.newland@kecytv.com.

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