WarnerMedia’s streaming service ‘HBO Max’ launches Wednesday

(CNN Business) - HBO Max launched Wednesday to big buzz, but also a litany of challenges.

The new service from WarnerMedia, CNN's parent company, premieres with a big library of TV shows and films from popular brands like HBO and Warner Bros.

However, the service also enters a crowded marketplace with a price that's more expensive than its rivals.Oh, and it's launching during a global pandemic.