Schools add amenities to make end-zone seats more attractive

By STEVE MEGARGEE
AP Sports Writer

The end zones aren’t necessarily where you’ll find the cheap seats anymore at college football games. Several schools have tried making end-zone seating more attractive by turning it into a premium experience that includes such amenities as access to indoor clubs with expanded food and beverage options. The move comes at a time when attendance figures show it’s increasingly difficult to attract spectators to college football games. Officials at colleges that made these changes said end-zone seats typically had been among their toughest packages to sell.