Fiesta Bowl, Caesars announce sports betting partnership
PHOENIX (AP) — The Fiesta Bowl Organization announced a multi-year partnership with Caesars Entertainment on Monday, pairing one of the biggest postseason college football games with legal sports gambling in Arizona.
It’s the first partnership between a college bowl game and a company that specializes in sports betting. Caesars will host fan lounges at the Fiesta Bowl in suburban Glendale and at the Guaranteed Rate Bowl, which is played at Chase Field in downtown Phoenix.
Sports betting is set to become legal in Arizona on Sept. 9.
Fans will be allowed to make bets at a sportsbook and bar on the plaza adjacent to Chase Field — which is also home to MLB’s Arizona Diamondbacks, who also have a partnership with Caesars — once the building is ready and goes through the required regulatory approvals. They can also use the Caesars Sportsbook app.
The partnership is another sign of just how accepted and widespread legal sports gambling has become in much of the United States. A partnership of this kind was once almost unthinkable in college sports.
