Greater Yuma Water Safety Alliance launches 2026 campaign focused on drowning prevention

YUMA, Ariz. (KYMA) - The Great Yuma Water Safety Alliance, also known as GYWSA, is once again partnering with local organizations across Yuma County to promote water safety and drowning prevention ahead of the busy summer season.

The alliance officially launched its third water safety campaign this week, continuing a countywide effort focused on education, swim safety and emergency preparedness.

The campaign includes swim lesson scholarships, CPR training opportunities and community water safety education aimed at helping families stay safe around pools, canals and the Colorado River.

“We are a water community. I think sometimes we forget that because we’re also in the desert, but we are surrounded by water," Jennifer Reichelt, the City of Yuma Deputy City Administrator, said. "Whether that’s the Colorado River, our city pools, pools in your neighborhood. We in Yuma grew up around the water.”

Organizers say the collaboration between healthcare providers, public agencies and local organizations has continued to grow over the last three years. Helping expand the campaign's reach throughout the community.

“This was the first time we all came together with really a cohesive message. And because of that, we’re able to really get the word out I think to a broader audience," Reichelt said. "But we want to prevent drownings. I think that’s really the important thing. It’s important to remember, anyone can drown but really no one should.”

The alliance encourages residents to take advantage of available resources and safety programs throughout the summer months.

You can find out more about the Greater Yuma Water Safety Alliance and available water safety resources at their website, www.yumaaz.gov/watersafety.