Twitter relaxes pot ad rules to lure in more advertisers

Published April 26, 2023 4:00 PM

By BARBARA ORTUTAY
AP Technology Writer

Twitter under its 4/20-friendly owner Elon Musk earlier this year became the first major social media company to allow cannabis advertisements. Now, the platform is relaxing those rules in an attempt to lure in more advertisers from U.S. states where marijuana is legal. “Going forward, certified advertisers may feature packaged cannabis products in ad creative,” Twitter said in a post on its website. Previously, cannabis advertisers could not show any products in their ads, nor could they actually promote their sale.

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