IV stores struggling to stay afloat during the pandemic
Online sales taking a hit on small mom-and-pop shops
EL CENTRO, Calif. (KYMA,KECY) - The open signs are lit, the welcome signs are out, but still local retailers in Imperial County find themselves struggling, and there are no signs of things getting better anytime soon.
“The problem we’re encountering is many people don’t even know we’re open, they call every day asking if we are,” said Angie Nelson, owner of Made with Nana’s Love baby boutique.
Nelson also said this year there have been less sales than last year. “People are online shopping now and it’s hard to compete with that,” said Nelson.
City of Imperial Assistant City Manager Alexis Brown said the city will experience a shortfall of more than $2.3 million in the general fund over the next two years because of stores and other businesses having to close.
Restoration Boutique and Salon has had the unique challenge of closing half of its store.
“Right now since the Salon part isn’t open it does make it slower because usually when clients came to do their hair they would shop and tell people about us and stuff so it is harder now since people aren’t coming to do their hair,” said Brooklyn Bermudez, Employee.
Imperial County created a Coronavirus relief fund to assist local businesses and Non-Profit organizations affected by COVID.
Local businesses are encouraged to apply for assistance with rent and utility payments.
