Wendy’s set to announce relaunch plan amid slump
(CNN, KYMA) - Wendy's is set to announce an aggressive relaunch plan this week amid slumping sales.
The fast food chain is facing some big hurdles: The company's stock is down 50% year to date, they don't have a permanent CEO, and recent promotions have largely flopped.
Wendy's strategic plan will be revealed during its November 7 earnings call. It includes refreshed marketing and investments in restaurant technology, like digital menus.
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