Business

Wendy’s to test dynamic pricing for their menus

February 27, 2024 11:11 AM

Published February 27, 2024 11:46 AM

(CBS, KYMA/KECY) - Wendy's prices may soon depend on how busy the restaruant is when you visit, similar to the surge pricing seen with Uber and Lyft during high-traffic hours.

The chain said they will begin testing "dynamic pricing" on their menus in 2025 in order to help with "upsell capabilities."

The announcement came during a February earnings call with Kirk Tanner, the president and CEO of the fast food chain, saying the company will invest around $30 million in the digital menu board rollout and a VoiceAI Enabled drive-thru.

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Dillon Fuhrman

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