Bud Light beaten by Modelo as America’s top selling beer

(NBC, KYMA/KECY) - After more than two decades at america's top selling beer, Bud Light has fallen to second place behind Modelo.

The Mexican brewed Modelo captured 8.4% of the market while Bud Light won over just 7.3% over a four-week period, ending on June 3.

Bud Light's fall from the beer bestseller list is likely from the fallout after transgender influencer Dylan Mulvaney appeared on Instagram with a customized Bud Light can.

That social media post ignited a right-wing media barrage calling for a boycott while LGBTQ activists thought the brand's response to the backlash was lackluster.

One industry observer said overall, Bud Light sales have been down more than 24%.